Webnographer has been developed by FeraLabs, which is a new start-up based in Berlin and Hastings, founded by Sabrina Mach and James Page. FeraLabs specializes in remote usability testing!
James started off as a programmer, but soon realised that, to see what he has created was becoming a reality, he would have to be entrepreneur as well.
James has been involved in a number of start ups, including Eidos (who went on to launch Tomb Raider), and Deckchair.com with Bob Geldof.
He is passionate about making software less frustrating and easier to use.
Sabrina has a background in market research, design and human computer interaction.
Sabrina has studied an MSc in Human-Computer Interaction with Ergonomics at the University College London. Her MSc project compared the benefits and trade-offs between conventional lab testing and unmoderated remote usability testing.
She is passionate about making web evaluations easier, more effective and measurable.
